Pure Sweat Sauna Studio, 12 South
Pure Sweat Sauna Studio is an infrared sauna studio located in 12 South of Nashville, Tennessee. They serve as an oasis for locals and visitors to unplug + recharge, and enhance whole-body wellness, while cultivating a healthy community.
Services
Social Media Management
Community Management
Content Creation & Copywriting
before
Utilizing stock photos rather than organic photography of actual studio & products
Overusing on-screen text
Does not provide viewers with a realistic expectation of the in-studio experience
Sharing real photos of the space and amenities to create an immersive experience
Utilizing captions to share messaging & create storytelling
after
Shows a variety of business aspects, including services, the aesthetic studio, & retial
Results
Through effective social media management, community engagement, and strategic content creation for Pure Sweat Sauna Studio, 12 South, I have successfully grown the account by over 1,195 followers, and counting. This effort has significantly increased brand awareness and fostered an engaged community. My work has led to collaborations with top Nashville influencers and has encouraged user-generated content from local celebrities. Since I began managing its digital presence, Pure Sweat in 12 South has been featured in various magazines and numerous media outlets, establishing itself as one of the most awarded wellness destinations in Nashville and
solidifying its reputation as a premier spot for infrared sauna therapy.