Pure Sweat + Float Studio
Pure Sweat + Float Studio is an infrared sauna and float therapy studio located in Belle Meade, Tennessee. They serve as an oasis for locals to unplug + recharge, and enhance whole-body wellness, while cultivating a healthy community.
Services
Social Media Management
Community Management
Content Creation & Copywriting
Before
Overuse of graphics and
on-screen text
Faceless photos creating a lack of personal connection
Limiting viewers’ knowledge of the business by showing limited elements
After
Replaced on-screen text with engaging captions for storytelling
Creating personal connection by showing real people in the studio and utilizing the services
Uses natural photos of all aspects of the studio for an immersive experience
Within my first two months of managing Pure Sweat + Float Studio, Belle Meade’s social media, I significantly boosted engagement and visibility across many aspects of their Instagram account. Address taps increased by over 200%, showing a higher intent to visit the studio, while external link taps rose by over 150%, driving more traffic to the website. Additionally, content interactions grew by 98%, reflecting a more engaged and active audience. These results demonstrate the impact of strategic content creation and
community engagement in strengthening the studio’s online presence.
