Pure Sweat Sauna Studio, Gulch
Services
Social Media Management
Community Management
Content Creation & Copywriting
launch strategy
I led the social media launch for Pure Sweat Sauna Studio in The Gulch, with three main objectives: to build awareness, educate the audience about its wellness services, and foster an engaged community. To achieve these goals, I developed a strategic content plan that was rolled out in phases.
The initial phase focused on introducing the science-backed benefits of infrared sauna and contrast therapy. To create excitement and drive early bookings, I promoted limited-time Founding Specials, ensuring strong visibility and engagement from the start.
Community engagement was a top priority. I collaborated with wellness influencers and well-known local accounts to expand our reach and establish credibility. I also encouraged early visitors to share their experiences.
As our audience became more familiar with the services and their benefits, I expanded the content to showcase the studio's aesthetic and cleanliness, which are distinguishing traits of the franchise. Additionally, I introduced the business’s wellness retail offerings, encouraging viewers to enhance their wellness both in and out of the studio.
As a result, the studio successfully built a loyal and engaged community before and after its launch. The brand gained strong visibility through influencer collaborations and strategic partnerships, leading to multiple media mentions and high turnout rates from both locals and visitors. This structured yet adaptable approach positioned the studio as a premier wellness destination, leaving a lasting impression on the local audience.
Content Samples
Dive into the depths of wellness with our cutting-edge cold plunge + infrared sauna experience! 🌊 We offer next level plunging in partnership with @bluecubebaths, pioneers in cold water therapy, to create a transformative journey for your body + mind, with 60-min sessions for you + up to 3 friends ✨ Supporting energy boost, muscle recovery, immune health, mindfulness, + more, contrast therapy is a game-changer for your overall health + well-being 🧊💪 Unleash your power + discover what cold plunging paired with infrared sauna will unlock in you💧 + Don’t forget, founding memberships end this week + provide special rates for life - Link in bio
Dive into the ultimate wellness experience in the Gulch 🙌🏽 Partnering with @bluecubebaths, we’ve curated the best cold plunge on the planet, renowned for its river-inspired water flow. With spacious design for full body + head submersion, you’ll optimize the full benefits of plunging, promoting better blood flow, oxygenation, + detoxification through your lymphatic system💧 But that’s not all – cold plunging triggers endorphins, your body’s natural ‘feel-good’ chemicals, reducing stress + anxiety while boosting mood, energy, + focus! When combined with an infrared sauna, ~ known as contrast therapy ~ you will experience a synergistic effect that boosts the benefits of each individual therapy. Step into your power + take the plunge! Or grab a group of friends + make it a Pure Party, because friends who contrast together, stay together 🩵 Book via link in bio
We love bringing people together with Pure Parties! Our immersion room, aka our contrast therapy suite, accommodates up to 4 people + provides 60 minutes of infrared sauna, cold plunging + music for happy, healthy togetherness 🩵 Get your friends + loved ones and head to
This Stress Awareness Month, we’re seeking crucial moments of peace with the help of infrared saunas 🔥✨ · How it works: Infrared therapy boosts oxygenated blood flow, nourishing your body + brain, while ramping up serotonin levels for that blissful, zen-like feeling 🧠✨ · What you’ll experience: Our cabins provide enveloping warmth, creating a sanctuary for relaxation. The result? A profound release, both physically + energetically, leaving you feeling at peace + content 🧘 · Where to start: Take a step towards self-care with our Intro 3 Pack Saunas ⚡️ Let’s prioritize well-being together. Book your session at the link in bio + let the science of infrared sauna help you melt away the stress 😌
Elevate your wellness journey both in + out of the studio!✨ Explore our thoughtfully curated range of premium retail offerings, meticulously selected to enrich your path to optimal health. Each product undergoes rigorous vetting, ensuring it aligns with our commitment to your well-being. From bioavailable nutritional supplements to nourishing skincare essentials, our handpicked collection seamlessly complements your in-studio experiences. Stop by today + uncover the perfect accompaniment for your wellness journey!
At Pure Sweat, we love to create enhanced experiences ✨ Customize your experience with our array of indulgent enhancements including: · chromotherapy for a vibe + mental + physical boost · entertainment + meditative streaming options · resistance bands, muscle rollers, + our selection of self-care enhancements ✨Come experience our infrared saunas for yourself at our Grand Opening event next Tuesday, April 2 @ 5:30 -7:30pm + unlock discounted rates for life with our founding memberships - link in bio See you in the Studio!
We love our Pure Parties! Our contrast suite - aka The Immersion room - can accommodate up to 4 people with sauna, plunging, music + connection for healthy, good vibes! ⚡️⚡️⚡️⚡️ Grab your friends + loved ones and head to the link in our bio go book your Pure Party ~ because friends that contrast therapy together, stay together 🩵
Plunging into a fresh new week—literally💦 There’s nothing like contrast therapy to reset your body + mind 💪🧠 The hot-cold magic of contrast therapy (infrared sauna + cold plunging) helps boost circulation, reduce inflammation, improve recovery, + even support your immune system 🧊🔥 Book your contrast therapy session to kick off the week feeling your best, mentally + physically 💫
Soaking in the sun rays, sauna heat, + good vibes ☀️✨
Results
Within the first four weeks of launching Pure Sweat Sauna Studio, The Gulch's Instagram account quickly gained traction,
receiving 8,945 impressions and reaching 2,823 accounts. One year later, the account's growth and engagement have continued to soar,
with monthly impressions now averaging 16,166. This steady increase highlights the power of strategic content, community engagement, and consistent branding in building a strong digital presence.